Case Study - Titan Cranes
When Titan Cranes approached Boost IT, they had an outdated website that did not fulfil their business or online marketing needs.
We did an initial snapshot of their search engine rankings, and could not find them within the first 25 pages of Google search results. Their website had initially not been developed to be "search engine friendly".
Titan Cranes wanted a fresh start. We designed a new modern website and implemented organic Search Engine Optimisation (SEO) principles to turn their rankings around.
Their new website went live late in 2009 and has had a facelift to launch a new look for 2011.
Titan Cranes' Managing Director, Damon Hanlin, recognises that ongoing SEO maintenance and frequent website updates are mandatory to get to the top of Google. And be able to stay there.
SEO is a time consuming and intensive process. Results are not achieved overnight. While waiting for organic SEO to start seeing results, Damon asked Boost IT to run a Google Adwords (Pay Per Click) advertising campaign. This campaign ensured www.titancranes.com.au appeared on Page 1 of Google for keyword searches.
Within four months, a snapshot of Titan Cranes' ranking showed they had moved from "no man's land" to within the first four pages in Google for keyword searches. Already, their Google Adwords campaign was reduced as website traffic started to increase from our organic SEO measures.
By July 2010, our SEO services achieved Top 3 and Top 10 results for Titan Cranes on Page 1 of Google Australia.
Top 3 keyword phrases (appearing in Position 1 - 3):
"Crane Sales Sydney", "Hoist Sales ACT", "Crane Sales Perth"
Top 10 keyword phrases (appearing in Position 1 - 10):
"Crane Rental", "Crane Sales Australia", "Hoist Sales Brisbane", "Crane Servicing"
PORTFOLIO
Boost IT created top ranking rugby league website www.rugbyleagueplanet.com
Appearing in position #1 for key word searches in Google, Boost IT continues to provide strategy advice, online marketing and website maintenance.
Boost IT implemented social media plug ins on Rugby League Planet. RLP immediately saw increases in website traffic by utilising Facebook, Twitter and a Forum to bring visitors back regularly.
Other recent projects:
Sydney based electrician Eric has launched his business EDG Electrical online www.edgelectrical.com.au
See also
www.titancranes.com.au
www.mulvaneyspeech.com
www.freemanslodge.com
www.totalexcel.com.au
www.atlaselectric.com.au
www.copingwithmiscarriage.com
www.hitex.com.au